As we shared several weeks ago, the appearance of your office will send a message to your patients. In a recent segment of Optometric Minute, Eric White, OD, of Complete Family Eyecare Center in San Diego, Calif., shares that using various aspects of your office and practice to communicate a message to patients about the technology used in your practice is a must.
For his own practice, Dr. White shares that he wants his office to communicate to patients “the overall presence of technology” and professionalism in a manner that lets them know they will be taken care of, along with their visual and eye health needs. Dr. White accomplishes this by doing the following:
Showing technology upfront, so that patients can see that the highest quality of care is available for their needs. In Dr. White’s case, he shows patients the technology of what he’s prescribing for their eyewear. Showing what can happen to a patient’s eyes by displaying artwork and other articles throughout the practice’s waiting areas and hallways. Explaining and showing patients the medical process by discussing their individual pathologies and medical conditions, so they understand the diagnosis. Including a retinal exam as a part …