One of the questions ocular health practitioners ask about ultra-widefield retinal imaging (UWF™) is regarding the justification of a voluntary procedure that entails added cost. Will patients really be interested in a new and possibly unfamiliar diagnostic procedure that’s not covered by insurance?
The core issue is patient perception. If a procedure is not paid for by insurance, is it really necessary? Here are some practical suggestions about how to talk to your patients about the importance of optomap.
The Patient Wants to Hear From You
While your office staff are an important part of your practice, your patients want your opinion. Even if your staff has already discussed optomap with the patient, take the time to personally explain how optomap works and its benefits. Focus on the advantages over conventional imaging, including ease of use, a wider field of view, and the ability to review and store high-resolution images.
Your personal attention to your patients’ questions and your own enthusiasm about the technology will send a powerful message.
What About Scripts?
Every practice can benefit from the use of scripts to guide discussions about the use of UWF imaging. This helps assure patients get concise, accurate information …