Usually when your patients think of their annual eye exam, receiving a potentially life-threatening diagnosis probably isn’t what they have in mind. However, as one patient can attest, the eye exam she received in 2013 saved her life.

Nakivia came to Dr. Andrew Kraft’s office in Enid, Oklahoma, for an exam about five years ago and was given information about optomap® during her appointment. Although it wasn’t covered by her insurance plan, Nakivia opted to have an optomap® so Dr. Kraft could create a baseline for comparison in future appointments. In May 2013, Nakivia received another optomap® exam to check for changes in her eye pathology.

The images captured during Nakivia’s exam in 2013 were compared with past images and revealed that her optic nerve was bending, as well as blood vessels that were hemorrhaging. She was referred to Dr. Barry Pollard, who completed a specialized MRI within four hours of Nakivia’s eye exam. The MRI revealed that Nakivia had a brain tumor, which was the cause of the bending in her optic nerve and hemorrhaging blood vessels. Doctors performed surgery and now Nakivia is alive and well and has experienced more than 50 percent improvement in her …

Attention Daytona customers! We’re excited to announce the latest release of our image capture software for Daytona devices. This update falls in line with our mission to improve our devices and software continually, so you can provide patients with the best level of care. The latest updates offer several benefits and enhanced features to support high quality care for patients. These benefits include the following:

— Enhanced imaging of the optic nerve head complete with automatic adjustment of gamma correction — An optimized patient alignment module, which offers improved patient alignment and image capture workflow.

We’re currently in the process of sending the updates, which will be delivered to your device automatically and will download in less than a minute. The entire process will be completed through your device’s standard shutdown and startup procedures – all you’ll need to do once the updated image capture software has been sent to your Daytona is opt to “update and shutdown” the next time you turn your device off. When doing so, wait for the status indicator to turn yellow before powering your device off. The next time you turn your Daytona on, you’ll be able to take advantage of the improved image capture …

When patients hear the word glaucoma, they may think that if they don’t fall into the groups of individuals typically at risk for developing the disease – such as those over age 40 or individuals with diabetes – that their risk factor is minimal at best. However, research presented at last fall’s Annual Meeting of the American Academy of Ophthalmology (AAO) revealed that certain women might face an increased risk of developing glaucoma.

According to the presentation, a study produced by researchers at the University of California San Francisco, Duke University School of Medicine and China’s Third Affiliated Hospital of Nanchang University, is the first to show a connection between the long-term use of oral contraceptives and an increased risk of glaucoma. Researchers studied data collected by the National Health and Nutrition Examination Survey from 2005-2008, which included information from over 3,400 women in the U.S. age 40 and older that completed the survey questions on vision and reproductive health.

The survey revealed that women who used oral contraceptives for more than three years are 2.05 times more likely to receive a diagnosis of glaucoma. According to the AAO, while “the results of the study do not speak …

According to the Centers for Disease Control and Prevention (CDC), thousands of people in the U.S. suffer eye injuries while on the job and will require medical attention. While most of these injuries are attributed to small particles like dust or wood chips hitting the eye, other injuries can result from a sharp object penetrating the eye or blunt force trauma, which can cause permanent vision loss or even the loss of an eye. Workers in other industries, such as health care, face the risk of coming in contact with an infectious disease if proper precautions aren’t taken.

As March is Workplace Eye Health and Safety Month, now’s the time to remind your patients of how to protect their eyes on the job. Prevent Blindness reports that as many as 90 percent of eye injuries are preventable when the proper protective gear is worn. Below are a few pointers to share with your patients in order keep their eyes safe on the job.

— Always wear safety glasses or goggles whenever eye hazards are present. If a patient has reduced vision, they should speak with their employer about whether prescription safety glasses or goggles can be provided. Some industries …

Each March, the American Optometric Association (AOA) and eye care practitioners around the world observe Save Your Vision Month. During this time, participating practitioners are encouraged to raise awareness for the importance of routine eye exams. This is also a great time to share what patients can do to maintain healthy vision throughout their life.

Helping patients save their vision and preventing unnecessary vision loss is an important part of Optos’ mission. Our mission began in the early 1990s when our founder Douglas Anderson’s then five-year-old son was diagnosed with blindness in one eye after a retinal detachment was detected far too late. Anderson’s son had been receiving regular exams, but he noticed these exams were especially uncomfortable for young children, making it nearly impossible for a practitioner to perform a thorough exam and be able to view the entire retina at once. Through this experience, Anderson set out to develop a retinal imaging product capable of producing an ultra-widefield (UWF) image of the retina that would comfortably accommodate patients of all ages and abilities.

Since the beginning Optos has introduced several UWF retinal imaging devices which incorporate our innovative optomap® technology and allows practitioners to see and …

In the past, we’ve shared a few strategies that can help a practice retain and attract new patients. As many practices take the earliest part of the year to make strategic growth plans, now’s the perfect time to start thinking about what you will do to show current patients you value their business.

The American Academy of Ophthalmology has some great suggestions for how you can attract the attention of current and potential patients. They include the following:

– Prove to patients and potential patients of your availability by making an effort to see new patients and referrals as soon as possible – preferably in the same week they contact you. – See your patients on time. If their appointment is scheduled for 10:30 am, do everything possible to ensure the appointment starts on time. When the appointment starts, break the ice by engaging in light conversation, but make sure you also leave plenty of room to address the patient’s questions and/or explain a diagnosis or new examination device. – Revamp your website so that it closely reflects your practice’s brochures and patient education materials. It should also provide sufficient information for individuals in the process of choosing an eye care …

A variety of health conditions can be detected through eye exams and ultra-widefield (UWF) retinal imaging. However, the results of a new study conducted by researchers at the Marcus Autism Center in Atlanta show that the earliest signs of autism may be detected by monitoring the eyes and watching for fixation  on certain objects.

As reported by Review of Optometry, researchers used equipment to track the movements of babies’ eyes as they watched videos of caregivers. These infants were followed from birth to age three and were divided into groups based on their likelihood of developing an autism spectrum disorder. Infants placed in the high-risk group were those with a sibling already diagnosed with autism, while the low-risk group included infants with no autistic siblings.

Researchers specifically took note of the amount of time each child “fixated on their caregiver’s eyes, mouth and body, as well as the non-human spaces in the images.” They found that by age three, most of the children placed in the high-risk group had received a clinical diagnosis. The eye-tracking data collected revealed that the infants later diagnosed with autism showed a “steady decline in how much they look at mom’s eyes,” lead author …

Everyone enjoys sunny days, especially those of us who have experienced a rather cold and snowy winter. Sunshine can boost our moods, and while most patients understand the importance of protecting their skin from the sun, as many as 94 percent of patients aren’t aware of the negative impact the sun’s UV rays can have on their eyes.

If the weather in your area is beginning to warm up, now’s the time to remind your patients about the ways sunlight can harm their eyes, especially if they don’t use proper protection. Whether during an exam or in your patient newsletters, below are some facts about the eyes and sun you should be sharing with your patients.

UV damage accumulates over time. In many instances, this damage is irreversible. The eyes are the only internal tissue that can be directly exposed to UV rays. Just because it’s cloudy doesn’t mean sunglasses aren’t necessary. According to an infographic shared by Essilor, 40 percent of UV exposure happens when you aren’t in full sunlight. Between 5 and 10 percent of skin cancer cases are found on the eyelids. Too much UV exposure can lead to a number of eye problems, such …

The 2014 World Ophthalmology Congress (WOC2014) will take place in Tokyo, Japan this year from April 2-6. Considered by 200,000 ophthalmologists around the world as THE event to attend, WOC2014 will feature world-renowned speakers and exhibitors showcasing the latest devices and technology in the ophthalmic industry.

As Optos is at the cutting edge of technology with our optomap® Ultra-widefield retinal imaging (UWF) devices, we are thrilled to be exhibiting and speaking at this event! We would like to invite everyone attending the event to stop by our booth, E-52, or attend our seminar to learn more about our technology. At our booth, we will be showing our 200Tx, Daytona, 200Dx, OCT, OptosChart ELITE and AP300 devices.

The seminar will offer insight into the importance of and growing role of UWF imaging in modern ophthalmology. Several international speakers will be sharing their experience and research using the latest UWF retinal imaging technology. This lunch seminar will take place on Friday, April 4 at 12:15 pm in room 24 at Imperial Hotel.

Make plans now to join us at WOC2014! We look forward to meeting you there and sharing more information on our optomap® UWF retinal imaging devices …

Social media sites like Facebook and Twitter have long been used by individuals looking to keep up with family and friends. But as we shared last year, these social sites can be a great tool for eye care practices as well. They can be used as a free marketing tool to share your expertise and demonstrate the customer service your practice is known for.  Pinterest is another social site that, according to Augustin L. Gonzalez, OD, can be used to market your practice in a unique way.

Dr. Gonzalez shared with Healio that because Pinterest is “primarily a visually driven medium,” eye care practices can use to their advantage in a number of ways. Some of his examples for ways Pinterest can be used to market a practice include the following:

– Show pictures of new frames and sunglasses, as well as new instruments and technologies you’ve brought into your practice. For instance, if you’ve recently purchased a Daytona® for your practice, post a picture of it and give your followers a short synopsis of what the device does. – Share testimonials, therapies your practice prescribes on a routine basis and patient success stories. – Showcase images of …